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1.1.0 Learning Objectives

Limitations of Pre-Marketing Studies (Clinical Trials)


Although clinical trials are rigorous and essential for establishing the safety and efficacy of new medicines, they have inherent limitations. These limitations highlight why pharmacovigilance and post-marketing surveillance are necessary to ensure ongoing patient safety.

1. Too Few – Limited Sample Size

Clinical trials typically involve a relatively small number of participants compared to the large populations that will eventually use the drug. Rare adverse drug reactions (ADRs) that might occur in one out of thousands or even millions of patients cannot be detected in these small study groups.

2. Too Simple – Selective Populations

Participants in clinical trials are often carefully chosen and do not reflect the complexity of real-world patients. Individuals with complicated medical histories, multiple co-morbidities, or those receiving multiple concurrent medications are frequently excluded. This means potential drug interactions and risks in these populations may go undetected.

3. Too Medium – Narrow Demographic Representation

Clinical trials commonly exclude vulnerable or diverse groups, such as neonates, children, pregnant women, and the elderly. As a result, safety and efficacy data in these populations are often lacking at the time of drug approval.

4. Too Narrow – Single Indication Focus

Most pre-marketing studies evaluate a drug for one specific indication. In practice, however, medicines may be prescribed “off-label” or used in broader contexts, exposing patients to risks that were not studied during development.

5. Too Brief – Short Duration of Study

Pre-marketing trials usually last weeks to months, which is sufficient for assessing short-term safety but inadequate for detecting adverse effects that occur with chronic or long-term use. Delayed toxicities, cumulative side effects, or rare outcomes may only become apparent after years of widespread use.


Because clinical trials are too few, too simple, too medium, too narrow, and too brief, they cannot fully capture a drug’s safety profile before marketing. This makes pharmacovigilance systems essential for identifying, assessing, and preventing risks once the drug enters the real-world setting.


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